Why BigCommerce stores lose organic search revenue
BigCommerce offers powerful out-of-the-box commerce capabilities, but enterprise catalogs and theme customizations frequently introduce costly on-page SEO issues:
- Faceted navigation duplicate content — Filtered catalog URLs (size, color, brand) can generate thousands of duplicate or thin indexable URLs unless properly canonicalized.
- Template-truncated meta descriptions — Default store themes often truncate product description HTML into meta fields, resulting in broken or unhelpful search snippets.
- Missing or incomplete Product structured data — Product schema missing pricing currency, stock availability, or aggregated reviews misses out on Google Shopping rich snippets.
- High-resolution product image bloat — Uncompressed multi-angle product photography causes slow Largest Contentful Paint on mobile shopper devices.
- Broken redirect chains from catalog migrations — Moving products between categories without proper 301 redirects leaks link authority and creates dead ends.
The audit checks the rendered output of your site — the HTML Google actually receives — so it verifies what your platform really did, not what a settings page claims.
What the 18 checks cover
Title tag and meta description (presence + length), H1 and heading structure, canonical URL, indexability (noindex/robots), HTTPS, mobile viewport, image alt text, structured data, Open Graph and Twitter cards, robots.txt, XML sitemap, word count, link profile, language attribute, favicon and page-speed signals — each scored, with the biggest revenue-driving ecommerce fixes — canonical tags, Product schema, and mobile speed — listed first.
Audit your site now — free
30 seconds, no signup. PDF report included.
Run the Free BigCommerce Audit →Common BigCommerce SEO issues the audit catches
- Category filter parameters creating duplicate content
- Missing or invalid Product JSON-LD structured data
- Product images lacking descriptive alt attributes
- Slow mobile load times from third-party tracking scripts and apps
- Auto-generated product titles lacking primary search keywords
- Multiple conflicting canonical tags on customized templates
How to raise your BigCommerce store's SEO score
Verify that category filter URLs point canonicals back to the root category, ensure valid Product JSON-LD schema is output with price and availability, write unique meta descriptions for top revenue products, and compress catalog images. Our guides on schema markup, image SEO, and page speed explain the steps.
Frequently Asked Questions
Do I need to install a BigCommerce app to run this audit?▾
No. AuditSEO inspects your live storefront from the outside just as Googlebot does. No store credentials or app installations are needed.
Does this check Product rich snippet eligibility?▾
Yes. The audit checks for valid schema.org Product and Offer structured data, ensuring your prices, availability, and reviews can display in Google rich results.
Can I audit individual category and product pages?▾
Yes! You can paste any BigCommerce page URL — homepage, category, or individual product — to receive a targeted 18-check report.
Is it really free?▾
Yes. The audit is free with no signup, including the PDF report. You can also add free weekly monitoring for one URL, or AuditSEO Pro ($9/month) for daily monitoring of up to 50 pages.
Keep your BigCommerce SEO from regressing
On-page SEO drifts — the next theme or template change can quietly undo today's fixes. Set up free weekly monitoring and we'll email you a diff when anything on-page changes, or scan any tab instantly with the free Chrome extension.