Schema Markup Generator
Generate valid JSON-LD structured data for rich results: pick a type, fill the fields, and copy the snippet into your page's <head>. No signup.
Your JSON-LD
Check your whole page's SEO
Run a free instant audit: titles, meta, headings, structured data and more.
Run a free SEO audit →Paste the snippet (including the <script> tags) into your page's <head>. Test it in Google's Rich Results Test.
Why schema markup matters
Schema markup (JSON-LD structured data) tells search engines exactly what your content is — a business, an article, a product, a set of FAQs — instead of making them guess from raw HTML. Pages with valid schema are eligible for rich results in Google: star ratings, FAQ dropdowns, business info panels and price listings, which tend to get higher click-through rates than plain blue links.
Which schema type should I use?
Use LocalBusiness for a shop, clinic or service business with a physical address; Organization for a company or brand without a storefront; Article for blog posts and news; Product for anything you sell online; and FAQ Page for a list of questions and answers you want eligible for Google's expandable FAQ rich result.